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Preaching as One-Way Communication: An Interview with Gabe Campbell by Parker Rossman Mr. Rossman has written on “Computers in the Church,” “Videotape and the Church” and, in The Christian Century, “The Church and the Forthcoming Electronic Revolution” (December 14, 1977). This article appeared in the Christian Century October 10, 1979, p. 970. Copyright by the Christian Century Foundation and used by permission. Current articles and subscription information can be found at www.christiancentury.org. This material was prepared for Religion Online by Ted & Winnie Brock. In preparation for a lecture on “Electronic
Communications in the Parish: Year 2000” at an Ohio University conference on
technological communication and the churches, Parker Rossman sought out Gabe
Campbell, pastor of First Congregational Church in Stamford, Connecticut, as
one involved in the use of new technology. The New York Times and New Catholic
World have previously reported on some of Campbell’s work. He will become
pastor of First Congregational Church in Akron, Ohio, on January 1, 1979. Rossman: The April 1979 Futurist surveyed
radical changes that are coming as a result of the “microelectronic revolution”
-- such innovations as home computer centers, “intelligent” telephones, and
learning centers. That magazine quotes you as saying that the
computer-consensor has helped you “to recognize and address issues and concerns
that have special meaning” for your members, and that this opinion-surveying
gadget enables your people express themselves on matters of faith and action
when many of them would otherwise have remained silent. How did you come to
feel that this consensor and other electronic communications devices may play
an important role in the future of religion? Campbell: The Stamford church, founded in 1635 was
slipping when I came -- as are many downtown churches -- and it became clear to
me that communication, especially two-way feedback, was required to turn the
congregation around. I first looked to TV and radio, wondering why the mainline
denominations had allowed the fundamentalists to dominate such communications.
In The Electric Church Ben Armstrong reports that 130 million Americans
listen to fundamentalist broadcasts each Sunday -- more than attend all
churches in the country on a given Sunday. I began a 15-minute radio program each Sunday
noon in an effort to reach people who never come to church. I had to buy time
at first, pledging the funds I would receive for weddings, funerals and
counseling. Now I have three broadcasts a week, one with the largest audience
of any program on the station. This broadcasting success has had an impact on
church attendance because we invited the radio audience to share “who they are”
with us instead of insisting that they “be like us.” Our telephone call-in show
gets feedback and would be even more significant if we could broadcast at a
time when we would reach more young people. I
Rossman: Say more about
your conviction that church and society need more such two-way communication. Campbell: It has seemed
that the fundamentalists were going to dominate the electronic age in religion.
Their style of mass evangelism and one-way confrontation has been most
adaptable to TV and radio. It has almost seemed as though they were thus the
“modernists” and the mainline churches were the “new fundamentalists,”
insisting on old-fashioned reliance on print. Now I think the mainline churches are going to
have their turn on the electronic stage as two-way communication becomes
increasingly possible on radio and TV, and as cable TV and videotape enable
ordinary people to make more use of, and to regain some control over,
electronic communications. The church has extensively utilized the telephone,
for example, because that has always been two-way, a means for obtaining
feedback. Soon our TV cables will be two-way also, with audiences pushing
buttons to respond to TV programs. The center of power in religious TV will shift
away from national studios as parishes begin to employ two-way communications.
It worries me, however, that more parishes aren’t experimenting already, at
least with more telephone call-in shows. Rossman: Why aren’t
they? Campbell: Perhaps
pastors and laity are so conditioned to one-way media that we are not yet well
enough prepared for two-way communication. Most preaching is still one-way,
despite all the talk about dialogue sermons; yet Protestantism becomes feeble
whenever its laity become passive merely listening and watching instead of
praying and doing. Christian communication must always be two-way. That is why
much use of radio and TV has limitations. William Simmons of Applied Futures, Inc., of
Greenwich, Connecticut, has developed the consensor -- an electronic device
that facilitates discussion in meetings by helping a group arrive at quantified
representative conclusions or decisions. After seeing how business used this
consensor, I became interested in its potential for feedback in church after a
sermon or business meeting. The consensor is a small computer with a terminal
on which an individual can register an opinion by turning a knob to any one of
11 selections (0 to 10). The results are visible on a TV-type monitor so that
everyone present can see where people stand. Many people seem much more willing
to express opinions when they can do so anonymously, and they are more willing
to speak when they see evidence on the screen that they are not alone in their
views. Rossman: There are
cable TV experiments in which the audience, by pushing buttons, can change the
outcome of the program. Can your congregation do that during a sermon? Campbell: No, we do not
have enough terminals for the congregation to react to a sermon while it is
being preached. Those who wish to react must go to the terminals in groups of
16 after the service. But I have found it stimulating to use the consensor as I
speak elsewhere, learning from the screen whether the audience is with me or
has questions. One does not have to speak so long, since there is no need to
belabor a point once everyone registers agreement on the consensor. The device
also draws out controversy, clarifying actual points of disagreement. With the
consensor, everyone in a business meeting can immediately react to a statement.
If there is broad disagreement, then the group can quickly proceed to isolate
and discuss the real issues. Rossman: You found that
church people became more involved and excited about theological and biblical
discussions. Campbell: Yes, the level
of involvement began to increase dramatically with the use of the consensor.
Most pleasant for me was the intense interest in the sermon and the suggestions
that were made for the next sermon. Members could dialogue through the
consensor, as a third party, without confronting anyone or feeling that they
were criticizing their pastor. We were in this evaluation together, and all
sessions included good humor and quick comments. People then talked about the
sermon and their responses during the week. One member, for example, who had been reluctant
to express his theological opinions because he thought no one would agree with
him began to talk theology a lot when he learned that others shared his
interests. Another man, who had taken pride in being “way out” in his views,
found that his “way out” ideas were majority opinion in the congregation. He
had to move further to the left to keep his radical reputation. More important, as I have written, “In trying to
reach a consensus of the faithful, the key to bringing persons together is in
sharing opinions, ideas, dreams, hopes, doubts, feelings of despair or joy, and
those normal human expressions that make us who we are.” Somehow the consensor
seems to help with the search for better ways to create and to nurture the
sense of community. When the New York Times interviewed
members about this process, the person who had been the only one to register a
No on the question “Do you believe God has a mission for you?” said: “I was
startled to be the only one. We all like to think that we are original
thinkers, but when we find out we really are, that’s a shock.” And he added a
comment to summarize what many in this congregation thought about the use of
the consensor: “It’s a marvelous vehicle for starting conversation.” Another
member told the Times reporter that the consensor was the first step
toward breaking down the walls that prevented closer ties and trust among
church members: “The thing most people care about is being involved with others,”
One man told the Times that he had his first theological discussion with
his father after the consensor showed that members held widely varying views on
hell. Another member said she was helped to discover that other members also
had feelings of anxiety about their children. II
Rossman: And you have
experimented at Stamford with another type of electronic feedback. Campbell: Several
members of our congregation became interested in holistic health -- the
scientific medical examination of the relationship between body, mind and
spirit in healing. We opened a biofeedback training center in the church. I
paid for the initial equipment, about $2,600, myself. Our center has worked
with the Menninger Foundation, New York University, and the Gladman Center for
Psychosomatic Medicine in exploring new relationships between science, religion
and medicine. “Biofeedback” is a term that describes the use
of electronic instruments to monitor biological and physiological responses to
emotional stress. This feedback enables people to learn to control their
physiological reactions to mental stimulation -- which, as Jodi Lawrence says
in her book Alpha Brain Waves, provides “you with instant information
concerning your inner state, a kind of electronic mirror to see into your
mind.” Basically it is a way to learn relaxation techniques, which in religious
language are often called meditation and prayer. Scientists who have
experimented with biofeedback have become interested in Christian mystics such
as Ignatius Loyola. We use the electromyrograph (EMG) to measure muscle tension
and the galvanic skin response indicator (GSR) -- almost a sort of lie detector
-- to chart emotional swings, and other instruments to measure brain waves
(electroencephalograph -- EEC) and body temperature. Rossman: For spiritual purposes? Campbell: To open people
for counseling, for example. A woman comes for help because she has had tension
headaches. She watches the meter as she talks, and her muscle tensions tell her
what thoughts heighten her tension or relax it -- for example, an antagonism
toward her mother that she has never before been willing to admit to herself.
It is ironic that many Americans are more receptive to what they see on the
screen than to verbal efforts to bring out their problems, perhaps because they
are used to electronic equipment in hospitals. The machine does not replace
counseling, but it opens people to personal spiritual ministry previously
rejected. Rossman: And in parish
education? Campbell: I have just
finished a dissertation on the work of Roy Burkhart of First Community Church
in Columbus, Ohio. When I was his associate, I became most interested in his
efforts to diagnose the unique needs of each person in the parish, as reported
in the December 20, 1950, Christian Century. He used psychological tests to
help persons deal with religious awareness. Rossman: Why have so
few pastors given attention to testing young persons’ spiritual potential as a
basis for a tailor-made curriculum of experiences to develop that potential? Campbell: Partly because
we’ve lacked the tools, and also because in our time the church has been hung
up on the left hemisphere of the brain, the intellectual side of religion. We
have sometimes tested youngsters for what they know about the Bible and
Christian history. But they can make an A on such an exam and still not be
committed or growing in the spirit. You should see how excited some of our young
people become when they are turned loose in our church’s biofeedback center.
People are hungry, I think, for a chance to know more about themselves
spiritually -- for diagnosis, if you will. We have experimented with the use of
EEG in prayer (watching the brain waves to discern a rise in spiritual
consciousness), the use of the consensor with prayer groups, and the impact of
certain kinds of music as observable with biofeedback machines. One of the needs of this parish has been to
build or renew the sense of mutual trust. Prayer groups have accomplished that,
but the consensor has at times helped people break through their first lack of
confidence, revealing their worries about being honest and open in prayer. It
perhaps seems odd to say it, but we begin to see how to use electronic
communications to repersonalize instead of depersonalize, to reindividualize
and counteract the mass approaches and passivity that result from one-way TV
viewing. III
Rossman: But what do
your critics say? Isn’t all this electronic equipment terribly expensive
-- another way of building luxurious
cathedrals instead of feeding the poor? Campbell: Costs will
come down as more people make use of the equipment. There will soon be $400
home computers available. The consensor equipment now costs $16,000, so our
congregation just borrows it; but state associations or clusters of churches
could buy or rent this equipment to take to many parishes for demonstration. I
wish a foundation would finance a demonstration for all denominational offices
to show how much energy, time and money they could save in all their meetings.
I’m sure the first printing presses were too expensive also; let’s not forget
where our children are. The computer is going to be as central to their lives
as the pen and pencil have been to ours. Video cameras are going to be
essential for church work with children and youth. You should have seen our
five-year-old students in Greenwich carrying around their cassette tape
recorders to keep a record of their thoughts. They couldn’t write yet, but they
could create plays and carry home reports to their parents and communicate with
youngsters in other classes today -- and in other countries tomorrow. Rossman: Biofeedback
must have a tremendous potential for misuse and abuse. Campbell: Charlatans are
always attracted to a new fad -- for example, some sex therapists are now
charging large sums to increase their clients’ sexual potency through
biofeedback. People who use the technology must not only be carefully trained
-- and untrained counselors don’t need machines in order to harm people -- but
they also should consider the view of Arthur Gladman, a psychiatrist who says
that anyone who uses biofeedback must be aware of its tremendous spiritual
potential for self-transformation. There is the danger that some people may
become dependent on the machine, but it is the purpose of biofeedback to help
people learn how to exercise self-control, how to gain insight and free
themselves. Rossman: Jacques Ellul points to the demonic
in all technology. Campbell: We human
beings have the capacity to abuse or misuse anything, but we cannot escape the
major revolution that is coming in culture, in our churches. It is not merely a
question of whether we will use TV, satellite communications, cable and
computer, or biofeedback machines -- and whatever technology comes tomorrow. It
is not only in medicine, in the elaborate diagnostic equipment in the
hospitals, that modern technology is going to teach us a great deal about
ourselves, but also in the development of our spiritual potential, in
consciousness-raising, in transforming and uplifting human values, morals and
character. We have too often sought God logically in the
“left brain” rather than expanding our use of the right hemisphere of the brain
where intuitive, prayerful, loving, visual thinking occurs -- where we pray,
believe, love and develop a consciousness of the total mind-body-spirit
relationship. Through biofeedback we can see our brain waves as we welcome new
wholeness into our lives, bringing the two hemispheres of the brain together as
religious mystics have taught us to do in prayer. We don’t have to have the
biofeedback machine any more than we have to have the airplane to go to the
church assembly. We can walk. But I think that feedback is going to help us fly
spiritually in the parish in the next generation. |