Chapter Four: Television’s Mythic World

Television and Religion: The Shaping of Faith, Values and Culture
by William F. Fore

Chapter Four: Television’s Mythic World

What people learn best is not what their teachers think they teach,

or what their preachers think they preach, but what their

cultures in fact cultivate.

George Gerbner, 1972

The fact is incontrovertible: people today live "by the media"

whereas once they lived "by the book."

William Kuhns, The Electronic Gospel